Stella Kramer

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Category, Stellazine

Magic Hour Foundation

Posted on October 28th, 2012

Guest blogger Giovanni Savino writes: After binging for several hours in the photo-technological kaleidoscope of the PDN PhotoPlus Expo at the Javits Centre I was starting to feel a bit dizzy.  So I decided to head home to digest the great quantity of new gizmos I had the opportunity to admire, and to reflect on several evolutionary aspects of the business of photography I kept seeing all day long, while bouncing with the crowds, not being able to find the…

Portrait Sales: Increasing the Revenue, Decreasing the Awkwardness

Posted on October 28th, 2012

By Sari Goodfriend, guest blogger: Ok, wow what a different mindset from the art world panel on portfolio reviews that I just went to. Tamara starts off by talking about Push vs. pull marketing. Use a combination: PUSH – reaching out very directly. Hand out cards, be a presence at a a charity where you do on-site portraits, and then have people to sign up for sessions. A good market is to get photos of couples together. They never usually have…

How to Survive and Conquer at Portfolio Reviews

Posted on October 27th, 2012

This first post from Sari Goodfriend: Featuring Ariel Shanberg from Woodstock Center for Photography, Mary Virginia  Swanson, Independent Consultant, W.M. Hunt, Curator, Gallerist and Collector I wasn’t able to be at this panel from the beginning so when I walked in, Ariel was showing some work from Klea McKenna – unfolded paper airplanes that have been exposed to light. He told the audience that as  a reviewer, he wants to fall in love with a body of work and emphasized…

More From PhotoPlus Expo

Posted on October 26th, 2012

Giovanni Savino reports: (This is a corrected version of his earlier post) In thirty years of image making I’ve always considered photographic devices a means to an end. In other words, I’ve never lusted after a particular camera or lens for its beautiful construction or desirable rarity but only acquired and used these devices for the specific image quality they could help me pursue. At the Photo Expo I explored many interesting potential additions to my photographic arsenal but, honestly,…

PhotoPlus Expo 2012 Day 1

Posted on October 26th, 2012

So here we are again at PhotoPlus Expo, trying to get a sense of it all and blogging for the three days.  Today’s first post is from Giovanni Savino: “On the morning of October 25th 2012 I walked into the Javits Center building, in New York City, to visit the PDN PhotoPlus Expo event being hosted there.  I arrived just before the doors officially opened, still thinking about a “state of the industry” article I had been reading in the latest…

From New York, It’s Live!

Posted on September 20th, 2012

I put up my website in 2005.  It was an inexpensive, but maddening experience.  I had constant difficulty reaching the person who was creating the site, and it was hard to do all the writing I needed to do.  I had to have it up before a certain event, and it came in just under the wire. Over the years between then and now I became increasingly disillusioned with the site and with the person who had designed it.  She…

Sophia Wallace

Posted on September 17th, 2012

“To celebrate new ideas in photography, we are asking people to nominate up to five photographers who have demonstrated an openness to use new ideas in photography, who have taken chances with their photography and have shown an unwillingness to play it safe.” That was the challenge that came to myself and other bloggers in an email from Colin Pantell and Joerg Colberg. Sophia Wallace challenges our perceptions of gender by presenting us with the unexpected, and forcing us to…

Working with Julien McRoberts

Posted on August 30th, 2012

Julien McRoberts

Julien McRoberts found me through the webinar I did for PhotoShelter in 2011. Based in Santa Fe, she was looking for strategies to help her reach new potential clients outside of the Southwest where she was already established. To do that Julien knew she needed help to create a stronger and more focused website and portfolio. We went through her images together, all the while discussing how important each one was to her overall strategy. I helped Julien make website…

FlashForward Festival in Boston

Posted on June 20th, 2012

I’ve been to photo festivals all over the place in the past few years, and they all have different value. Some are mostly portfolio reviews, some add exhibits and talks to their roster, and some, like the one in New York seem to have no value at all. So what makes a successful festival, and more importantly, should you go?

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